Dazn towards the agreement with Publitalia for advertising sales on Serie A

Listen to the audio version of the article

The engines are warming up in view of the new Serie A season which will repeat the current scheme: all matches on Dazn and 3 matches a week on Sky for the next five years. In this context, the renewal of the agreement with Publitalia ’80 would be imminent for the company headed by Len Blavatnik’s Access Industries, and led in Italy by Stefano Azzi.

According to what is known to Sun 24 Hours the Mfe-Mediaset concessionaire headed by Stefano Sala – in particular Digitalia ’08 – should continue to deal with collections for the Serie A broadcast by Dazn for the next three years, with an option to renew for the following two.

The signature of the sealing agreement is still missing, but the agreement would be a matter of hours, at most days and in any case no later than next week. Moreover, over the course of these years there has been no shortage of declarations on both sides to highlight the satisfaction of being in agreement with each other.

«We are happy with the collaboration with Dazn. There is mutual satisfaction and there are the conditions to look forward and continue the collaboration on advertising sales, perhaps even with some additional innovations”, declared the CEO of Mediaset-MFE, Pier Silvio Berlusconi, during a meeting with the press at the end of January. The collection in recent years has fluctuated between 70 and 80 million and on several occasions Mediaset has defined it as higher than expected.

For Dazn, the closing of the circle with Publitalia of the Mediaset group represents in turn a completion that goes along with some other strategic initiatives such as, lastly, the agreement between Dazn and Tivùsat on the basis of which visibility will also be guaranteed on free satellite platform which will reserve a channel for you – 214 – visible only to Dazn subscribers or, otherwise, encrypted. Streaming remains the “core” mode for Dazn. However, combined with satellite with Sky (the platform is visible with an ad hoc channel for subscribers who have both subscriptions) and digital terrestrial (with its own decoders for the most disadvantaged areas of the country). Now the platform relies on Tivùsat and the (free) satellite for its new bet.