Vicenzaoro, record buyers and visitors. Italy leader in EU gold exports

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The anniversary of the (first) 70 years translates into a new attendance record. Vicenzaoro January 2024, the gold and jewelery fair which ended yesterday, also exceeded the expectations of the day before. The “boutique show” signed by the Italian Exhibition Group (Ieg) marks a 3% increase in attendance at the Vicenza exhibition centre, above the level of January last year, which itself had marked a record result. An edition that on the one hand consolidates the image of the Vicenza showcase: it is the fair with the greatest tradition compared to its competitors Hong Kong (40 years in 2023) and Las Vegas (30 years in 2022). On the other hand, it is increasingly confirmed international, with six out of ten visitors coming from abroad. 141 countries from around the world have arrived in Vicenza, up from 136 in 2023: Europe accounts for 53%, the Middle East 9.3%, Asia 10.5%, Turkey 8%, North America 7.2% and Latin America 5.1%, Africa 4.9 percent.

The most represented countries among the stands

Among the most represented individual countries overall: the United States and Turkey, while if we look at Europe on the podium are Spain, Germany, France, Greece and the United Kingdom. Again, from the Middle East the United Arab Emirates stand out, from Asia India, China, Japan, Thailand and Hong Kong stand out. The greatest growth was recorded in China (+188%), Japan (+44%), Colombia (+38%), Brazil (+36%) and France (+25%). There are also some absolute new entries: Tanzania, Salvador and Honduras debuted at Vicenzaoro.

Positive data from the sector

A showcase for a sector which in 2022 – data from Club degli Orafi Italia and Intesa Sanpaolo which carried out the fifth edition of the economic survey among the most important companies in the Italian goldsmith industry – saw Italy confirmed as the leading European exporter, with 8.2 billion euros, and fifth globally, with a share of 10.1%, a clear improvement compared to 8.3% in 2019, i.e. compared to pre-Covid.

The export trend

International markets continue to play a central role: in the first nine months of 2023, in a context of stable global demand (+0.3% in quantity), Italian exports of precious jewelery stood at 6.8 billion, growing in value by +12.3% and with stability in quantities (+0.9%). In particular, among the reference markets, Italy has been able to capture the greatest demand from the Chinese and Turkish markets.

The prospects for the year that has just begun

2024 has begun with greater caution, especially for smaller companies, while among medium-large companies there remains 50% who expect a growing turnover. Strengthened by the experience gained during the years of the pandemic, the Vicenza event also focused on community and visibility: total media contacts exceeded 230 million gross and the views of professional operators of exhibitor profiles on the B2B platform The Jewelery Golden Cloud were approximately 260 thousand (+30% compared to January 2023).

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