US sales at +15%, jeans made in Padua are looking for new markets

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«Twenty-two months and 4 years: the age of my children when the car accident left them fatherless. Choosing to carry on his dream seemed the only one to me
thing to do”.

Jennifer Tommasi Bardelle is president and creative director of the fashion brand Jacob Cohën: the company, founded in 1985 by Tato Bardelle (Jennifer’s father-in-law) with the dream of creating the first luxury jeans, has established itself thanks to the creative genius of son Nicola Bardelle who relaunched the brand in the early 2000s. In August 2012 the collision, on the streets of Saint Tropez, Côte d’Azur, in France, resulted in the death of Nicola. Not even a month after the decision: «I was already alongside my husband in the company, I could only carry forward his projects and vision. For me and for the boys.” Very few around her thought this would be her choice.

It’s easy to understand how the entrepreneur is now at the forefront of female empowerment, and to convey a message of strength and awareness to women and girls. In the meantime the children have grown up – they are 13 and 15 years old -, the company has changed, its garments can be found in over a thousand points of sale all over the world and it is looking for new places to bring its made in Padua fashion, both with direct management and franchising.

The CEO Luca Roda dictates the line, working in full harmony with Jennifer. New markets and openings mean «at least two or three objectives by the end of 2024. In the meantime, the process of opening new corners, between Belgium and Luxembourg, and pop up stores, temporary shops, in Germany continues. The main markets are Italy, Germany, the Netherlands and France, but we note that the American market is becoming increasingly important: in the last sales campaign it recorded an increase of 15% on the previous season”.

Jacob Cohën today reaches a 2022 turnover of 71 million; the four owned boutiques (Milan, Paris, Saint Tropez, Courchevel) are joined by ten monobrands in partnership (Geneva; Moscow, Tokyo, Roppongi & Ginza; Osaka: Oslo; Taormina; Puerto Banus; Prague; Knokke Le Zoute) and among clients around the world include, among others, Harrods, La Rinascente, Le Bon Marché, KaDeWe, De Bijenkorf in Holland, Shinsegae, NK, Isetan, Tzum, El Corte Inglés, Neiman Marcus, Harry Rosen in Canada, The Collective in India and Vakko
in Türkiye.

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