Tropea converted to luxury holidays, sold out all year round and prices rising

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Flowery and plastic free municipality, village of villages, among the most beautiful villages in Italy, blue flag and 5 sails from Legambiente: one trophy after another for Tropea which attracts travelers of experiential, immersive and engaging tourism: «A way to provide hospitality for which we all had to prepare, we had to study our tangible and intangible heritage in detail, rediscover our places to tell them and let our visitors experience them”, continues the mayor.

Successful deseasonalization and restored finances

Macrì does not hide his satisfaction also for having, since the beginning of his management, repaid the debts inherited from previous administrations, a good 5 million euros: restored finances and new investments in the redevelopment of the territory and tourist and cultural planning have given less the desired results for six years. Indeed more.

The deseasonalization was successful: at Christmas, between concerts and illuminations, the town perched on a tuff cliff stretching out towards the sea, went into over-tourism: American and Australian visitors, above all, and also Northern Europeans filled the accommodation facilities of the village . They appreciated the evocative landscape of the winter sea, visited the sanctuary of Santa Maria dell’Isola, surrounded by the waves, and the Norman cathedral in the historic center. They crowded the Affaccio dei Sospiri with a view of the Aeolian Islands, the alleys and the decorated stairways, and above all they tasted the typical red onion of Tropea in all the dishes of the local gastronomy: a PGI product, which is now grown on a vast swath of the Tirreno Cosenza, it has also become the protagonist of the kitchens of many starred chefs, of festivals and taste salons. It alone is worth 30 million euros a year, with an even higher return on image.

The risks of a beauty to be governed

So, given the success and appreciation, Giovanni Macrì is now thinking of a ticket, like the one tourists pay in Venice. «Beauty must be governed and quality must be defended – claims the mayor – hypothesizing or experimenting with entrance fees represents a dutiful protection of eco-sustainability and the fragility of places. But at the moment it is only a hypothesis.”

The risks are not negligible: «The real estate market, for example, is out of control – explains Macrì – and many residents are forced to move around. They have formed real colonies in the neighboring territories. And new residents arrive from abroad.” For a property in the centre, with a sea view, they are willing to pay a lot, even 8 thousand euros per square metre.

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