The ski season begins, crowded slopes and hotels close to sold out

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The first assessment of the Immaculate Conception is very positive and there is no shortage of those who let slip “the forecasts are for a season that could be the best ever”. This is what Andy Varallo, president of the consortium, said Dolomiti Superski which speaks of a “sold out even in the hospitality sector while ski pass presales are at record numbers and it seems that the job market for hoteliers and restaurateurs has also restarted, without the difficulties of the past in finding staff”.

This premise is confirmed by Stefano Pirro, president of the Hoteliers Association of Cortina d’Ampezzo, who speaks of a magical mix of snowfall, perfect slopes and a great desire to ski. «We haven’t seen an Immaculate Conception like this in years. 90% of the hotels are open with an 80% occupancy rate, an excellent rate, and stays for 2 or 3 nights – underlines Pirro who adds -. This year, above all, the Italians have returned.” Under an overcast sky and a decorated Corso Italia, the Ampezzo community celebrates a packed house that gives hope for a record-breaking winter season.

Overcast skies also Livigno, the little Tibet of Lombardy, where sport and shopping are two possible alternatives. «The snow conditions are excellent and the hotels and apartments rented weekly are fully booked (around 15 thousand beds ed) – explains Marco Rocca, CEO of Mottolino -. Yesterday’s bad day certainly won’t set records for access to the facilities because the weather conditions discourage Italians in particular from dedicating the day to skiing. Today seems to promise good weather and this prepares us for a day where we could exceed the 12 thousand first daily admissions.”

Lots of snow and a full house at Courmayeur . This is what Roberto Rota, mayor of the Alpine town at the foot of Mont Blanc, said. «On the first day of the bridge we are fully booked, with second homes open at 90% and almost 9 thousand first entries on the slopes – says the mayor -. Hotels and restaurants are fully booked and local commerce also benefits from new investments with the opening of Celine and Gucci boutiques. We haven’t seen a start to the season like this for at least fifteen years.”

Snow scheduled for the moment in the Vialattea area. «It wasn’t an easy start because the weather didn’t help us – stated Giovanni Brasso, president of Sestrieres, the company that manages the area -. The start of the season is discreet and despite the day not being beautiful the influx is interesting. The sale of seasonal passes is going very well, bookings for weekly passes are higher than in 2019 and we are close to fully booked for hotel bookings.” The weather conditions heavily influence the revenues of the ski lifts. «On a day of good weather you can collect up to 1.2 million while if the weather is overcast or there is bad weather it drops to 300-400 thousand euros».



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