The lesson of local platforms: networking is crucial

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Six brush strokes by the presidents of the Confindustrie to create a fresco of Middle Italy place economy and businesses between geography and history. Here the municipalities were born (Le Goff), here the grandeur of the frescoes of our Renaissance, here “Italy is more Italy” (Putnam). In the times of Fordism, of the Agnelli-Pirelli Confindustria, it was a bit forgotten there between the north and the south of the Extraordinary Intervention, only to then reappear as the “Third Italy” (Bagnasco) of Made in Italy. That of the districts and medium-sized enterprises told by De Rita in Prato, by Fuà in Ancona, meeting Prodi in Emilia-Romagna and then represented by Merloni’s Confindustria. It becomes challenging to repaint the fresco of this territory in the metamorphosis of representation starting from the space of position to make it a representation within contemporaneity. In which there is competition not only between companies, but between platforms and territorial systems. We need to start from here by breaking down and recomposing manufacturing platforms, districts, medium-sized enterprises where they produce to compete. If we look north, the Emilia-Romagna system now appears to be definitively linked to, or rather a leading part of, the new industrial triangle of LOVER (Lombardy, Veneto, Emilia-Romagna) where (see Lamborghini) a high level of reflection on times and methods appears of work and on the transition of the automotive sector that was once only Turin-based. It is not at all a coincidence that in the Tuscan-Marche system we are asking ourselves how to connect to these high dynamics of our local capitalism. Not forgetting the other side of the moon. In fact, what they have in common are also themes that refer to the land that collapses at every extreme event in the ecological crisis: the aforementioned floods in Romagna, Tuscany and Marche. With implications not only for manufacturing and agriculture, but for tourism, for that Italy that goes from the two seas to the villages crossing the green Umbria of religious tourism. The question of ecological transition here, more than elsewhere, imposes itself to the north in the Emilia Po Valley and where Italy sells its beauties. Torn by the fault of the earthquake that in the reconstruction of “the Apennine City” which crosses Marche, Umbria, Lazio and Abruzzo committed to designing what it will be like. Much will depend on the evolution of that gentle capitalism of the districts, as a hard-working community that supports the economy, how it will evolve when facing new challenges. Which also concern that border to the south where Abruzzo and Lazio, freed from being once the last margin of the Extraordinary Intervention, have also strengthened themselves as manufacturing platforms and must ask themselves the problem of how to “help Rome” in recovering from the blow of the Expo and thus, acting as a hinge in the country system with the other platform on the Naples-Bari axis of a south that is no longer south. To trace this fresco, all the presidents have raised not only the issue of creating a representative network, but of how to evolve into a modern system of network capitalism. This is why the company alone is not enough. To understand, just look at the Tyrrhenian and Adriatic railway and road networks or the ports
of the two seas and their connections, leaving the digital platform in the background
evoked by everyone.



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