The Hospitality fair relaunches the synergies between hospitality, construction and design

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The 48th edition of Hospitality – Il Salone dell’Accoglienza, the most complete business event dedicated to the Ho.Re.Ca. sector, will take place in the Riva del Garda exhibition center from 5 to 8 February. Over 750 exhibitors will be present (+20 %) while together with Ice there will be around fifty professional buyers from all over the world. «Hospitality is an increasingly international event and its global dimension is confirmed not only by the certification obtained for the second consecutive year but also by the participation of delegations from selected countries – says Roberto Pellegrini, President of Riva del Garda Fierecongressi -. Thanks to our intense scouting activity and the collaboration with Agenzia Ice (Ita – Italian trade agency), we expect over 50 operators from selected markets to offer exhibitors further opportunities to broaden their business horizons”. Delegations of operators are expected from Slovenia, various Eastern European countries, Scandinavia, Spain, Portugal, the United Kingdom, German-speaking countries but also from Kenya and Central and South America.

This year, the common thread at Hospitaly is “The people industry” due to the weight that the human element has in tourism activities. «The hospitality sector is actually an industry made up of people who, with their professional and human qualities, make travel experiences unforgettable and authentic – remarks Alessandra Albarelli, General Director of Riva del Garda Fierecongressi -. Staying in a hotel, dining in a restaurant or having breakfast in a bar are actions made unique by the people who welcome you, with a smile or attention. Within Hospitality this concept has always been conveyed in the planning of hundreds of events dedicated to operators in the sector, today we have decided to put it at the center of the communication and actions of the fair and to make it our mantra for the coming years”. The sector offers 4.5 million jobs, 3.4 of which are permanent.

This year the Rebuild area makes its debut in the program of the event, a fair on sustainable innovation in the built environment. «The strategic synergy between the two fairs will allow us to explore the latest trends and best practices in the design and construction of hotel facilities. In this way we offer our contribution to raising the standards of the hotel industry – continues Pellegrini -. At a national level we have also renewed some strategic alliances with important entities such as Slow Food, the University of Gastronomic Sciences of Pollenzo, Faita FederCamping and consolidated the collaboration with the Consorzio Vignaioli del Trentino to implement the special Winescape area dedicated to wine tourism. Thanks to this partnership, the Spazio Vignaiolo was born to guide visitors on a journey into the Italian winemaking tradition to discover new producers from Trentino and beyond and live unique sensory experiences with great quality products.” In addition to the exhibition part on all Ho.Re.Ca segments, various thematic areas will be developed: contract & wellness, beverage, food & equipment and renovation & tech as well as Solobirra, Rpm-Riva planet mixology and Winescape, respectively dedicated to beer artisanal, mixed drinking and wine tourism. Added to these are events, show-cooking, tastings and competitions with interventions by 170 speakers including experts and opinion leaders who will take turns on the mainstage and on the stages of the five arenas: Beer Arena, Outdoor Boom Arena, Rpm Arena, Winescape Arena and the new Restaurant Arena. There will also be Hospitality Academy training meetings held in collaboration with Teamwork. Over 140 events will also take place during the event, including training, workshops, masterclasses, tastings, cooking shows and competitions.

In the “Winemaker Space”, for example, there will be over 125 independent winemakers with tasting tables, meetings, workshops and tastings. The space will see the permanent presence of 50 companies from Trentino, as well as 25 companies from South Tyrol, 25 from Treviso, 25 from Lombardy who will alternate over the four days of the event. Other topics include insights into artificial intelligence at the service of tourism and hospitality, also thanks to the collaboration with WMF – We Make Future Festival. The fourth day of the Hospitality Academy program will in fact be a full immersion dedicated to AI in the tourism and hospitality sector with inspirational or training talks, real lessons on how to optimize the digital strategy. Great attention is paid to the design and planning of the spaces which, in addition to being beautiful and welcoming, must satisfy everyone’s needs. On the subject of accessibility and inclusion, this year Pavilion D is enriched with the “Everyone’s” area. In collaboration with Village for All – V4A and Lombardini22, inclusiveness will be investigated through the reception spaces, in which the application of neuroscience to architecture allows us to recreate the check-in and check-out experience with three experiential and immersive courses that illustrate the different accessibility needs for visual sensory disabilities, physical and motor disabilities, auditory sensory disabilities and cognitive disabilities.



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