Serie A, Eni surpasses Tim and becomes the new title sponsor of the top championship

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Eni will be the new title sponsor of Serie A. The Lega assembly meeting today unanimously approved the offer presented by Eni. who will thus replace Tim as “title sponsor”, a role he held since the 1998-1999 season.

The company led by Claudio Descalzi made this move, evidently driven by the interest of promoting the offerings of its companies specializing in sustainable energy to a wider audience. The agreement is for three years, with an option to renew for 2028 and 2029.

As for the Italian Cup, the clubs’ assembly would have accepted Trenitalia’s offer for Frecciarossa. which will therefore be the title sponsor of the competition for another three years. Rights for foreign markets are still free.

«Enilive, the Eni company dedicated to mobility products and services, will be Title sponsor of Serie A from the 2024/25 championship, for three seasons», confirms the Eni press release. «As part of the agreement – ​​continues the note – Enilive will make its contribution to the world of football through the introduction of solutions for increasingly sustainable mobility. Enilive expresses great enthusiasm for the start of the partnership with the Lega Serie A, which will allow the company to be ever closer to all Italians, and to make the new brand and the transformation it represents known to the millions of customers who every day they already frequent and experience our widespread network of service stations.”

Enilive, explains the group’s note, «is the Eni company dedicated to sustainable mobility and to its network of over 5000 service stations in Europe, of which around 4000 in Italy, which welcomes over one and a half million people every day movement, to refuel but also for a varied offer of services, such as the Eni Café, the largest bar chain in Italy, and ALT Stazione del Gusto, the new restaurant format in collaboration with Accademia Niko Romito, or to pay the postal orders or do a quick shopping in the Emporium sales points”.

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