Rocco Forte will manage the 5-star luxury hotel in Palazzo Sirignano

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Rocco Forte Hotels arrives in Naples. He will be a partner of Nunzio Colella’s family in the hospitality sector and, more specifically, in the management of the 5-star luxury hotel which will be housed in Palazzo Caravita in Sirignano, next to the Villa Pignatelli museum.
The family of Nunzio and Anna Colella, which owns the Gutteridge and Alcott fashion brands, has owned the property since 2017. After planning the renovation and requesting the necessary authorizations, work began with an investment of 60 million.

The 16th century Palace

The first to rise along the Chiaia Riviera with the laying of the first stone in 1535, it was inhabited over the centuries by noble dynasties such as the Bourbons and the Princes of Sirignano. The renovation of the historic building was entrusted to the architect Michele Bönan, known for his his interior design projects for prestigious hotels. The property covers a gross area of ​​approximately 15 thousand square metres, distributed over four floors above ground, three mezzanines, a basement and an external area measuring around 2 thousand square metres.

The 5 star luxury hotel

It will be equipped with 46 large suites, a rooftop with a panoramic swimming pool, 2 restaurants, private gardens, bars and a large spa. The agreement with Rocco Forte had been in the air for a few months, while initially the Palazzo seemed to be targeted by the Italian brand JK Place.

A development contract is being studied

A further commitment of 60 million is expected for the restructuring. Are public contributions foreseen? «The possibility of stipulating a development contract is being studied with Invitalia, in the meantime we will move forward», says Nunzio Colella.


The building was sold in 2017 by Tirrenia to the Colella family, owners of the Capri group, specialized in the fast fashion sector with the Alcott and Gutteridge brands. The initial idea of ​​the company’s founder, Nunzio Colella, was to transform the asset into the group’s headquarters. Then the change in strategy with the new development plan for a hotel structure, for which the original project envisaged the construction of a hotel with 100 rooms and suites.

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