Panini album increasingly digital: footballer stickers can also talk

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Reflecting an increasingly strong aspiration to combine tradition and innovation, the sticker album arrives on newsstands again this year. For an audience of young and very young football enthusiasts, but also more grey-haired collectors and lovers of the subject, the Panini “Footballers 2023-2024” collection features richer packs, modern graphics and the possibility of listening to the voices of the champions.

The presentation

The setting of the International Broadcasting Center, the production center of the Lega Serie A, in Lissone (where the highly contested and technologically advanced VAR room is located) was chosen for the presentation. The sticker album, now in its 63rd edition, was launched by Alex Bertani, Panin Italy Market Director, in the presence, among others, of Lorenzo Casini, President of Lega Serie A, Luigi De Siervo, CEO of Lega Serie A, Matteo Marani, President Lega Pro, Federica Cappelletti, President of the FIGC Women’s Football Division, Umberto Calcagno, President of AIC and Giancarlo Camolese, Vice President of AIAC, as well as some international champions Lega Serie A Ambassadors (Gianluca Zambrotta, David Pizarro and Aldair) together with Alessandro Buongiorno , Panini Ambassador. «A tradition that has united generations of children, teenagers and adults for years is being renewed – underlined Casini -. The passion and charm that the Panini album continues to express, with the ability to adapt to technological innovations and the changing needs of collectors, represents an event every year that goes hand in hand with the championship played and with the participation that animates many fans. We are proud of this collaboration with Panini and the Italian Footballers’ Association.”

The album «Footballers 2023-2024»

The album which represents all Italian football from the men’s and women’s Serie A to the Lega Pro, is made up of 697 stickers to be collected in 128 pages, with the cover characterized by the image of the players of the Serie A clubs, one for each team. The absolute novelty is the narrative voice of Pierluigi Pardo which presents, in addition to the players lined up on the cover, also the Elite stickers of each Serie A team, as well as the possibility of listening to the voices of the Serie A TIM champions, three per team, through the Panini Collectors App. It changes the graphics of the players’ stickers which guarantees an important and increasingly modern visual impact, giving great importance to the shirt number, in addition to the player who emerges even more from the sticker with an always different backdrop for each one that goes to compose the background of the page. Furthermore, the sachets of the new collection are richer with 7 stickers inside and an extra collection sticker dedicated to the Serie A Tim and Serie BKT clubs with the coupon on the back.

«Calciatori Panini continues its path of renewal – explained Alex Bertani, Director of the Italian Market -. The collection dedicated to the 2023 – 2024 season is characterized by highly modern elements, such as the new graphic proposal for the player stickers, for the contents of the packets, which have never been so rich; but above all for new multimedia elements that can only be activated through the stickers. With Calciatori 2023 – 2024 it will be possible to have fun collecting the protagonists of the Serie A Tim and access exclusive audio contributions, created by the players and Pierluigi Pardo, specifically for our collectors. An important turning point that expands the pleasure and passion in collecting football stickers”

“E-albums” and digital collections

Another important novelty concerns the presence of a page dedicated to the eSerie A TIM championship, with the shields of the protagonist teams, in addition to the return of the lineups of all the Serie C teams, flanked by the official coat of arms to make the pages of this even richer exciting championship. After the success of previous seasons, the Panini Digital Collection is confirmed, a platform on which to register the code found in the coupons contained in each sachet. Also this year, in addition to the stickers of the players of the 3 groups of Serie C, the possibility of having stickers of the protagonists of the Women’s Serie A to collect in the Footballers album. For both the Serie C and Serie A Women’s collections, once the digital collection is completed, collectors will be able to order the physical version of the album with all the stickers. The sections “The most loved Panini”, “Player of the Month” and “Coach of the Month” have been confirmed, collected inside the Calciatori Reloaded packets in collaboration with La Gazzetta dello Sport and the “Calciomercato” section, created in collaboration with DAZN. The “Calciatori Upgrade” proposal is enriched, to be released in March, thanks to which collectors will be able to complete the “Transfer Market” section and the pages of the Serie A Tim clubs with the new purchases of the winter transfer window and players who they stood out in the first part of the championship.



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