Pam Panorama, 100 million investments in 2024

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Pam Panorama plans to invest over 100 million in 2024 to develop and strengthen its presence in the area. «We are investing 60 million for the opening of a new logistics platform in Alessandria to support the North-West area which will be operational in 18 months – explains Andrea Zoratti, General Director of Pam Panorama -. Another 45 million will be allocated to the redevelopment of sales points and to open 40 direct and franchised supermarkets in Northern Italy, in Rome and Campania and another 500 hires are expected.” This is the second round of investments after the 100 million spent this year. Pam Panorama is preparing to close 2023 with revenues of 1.9 billion (+8% on 2022) and an Ebitda growing to 26 million. In 2024 the goal of 2 billion in revenues thanks to a growth in sales of 4%. At the level of the Pam Group, which includes Pam Panorama, the consolidated figure is 3.5 billion (+12.9%) with a presence of a thousand points of sale between the direct and franchising network, now at 40% and one billion in revenue , 9,800 collaborators and a market share of 3%. With the arrival of the new year in Milan 5 markets will change their name to Pam. We are also working to reach partnerships with small local companies such as the one just reached with Acil from Belluno, owner of around ten sales points which will offer, among other things, Pam brand products.

As for 2024, Zoratti expects «a complex year, with stationary sales volumes, a slowdown in the economy and a further increase in price lists. In this context we expect to grow with +5% in turnover in 2023 but we expect a further contraction in margins to which we will react through a balance between volumes and investments in the margin”. For 2025, the brand is aiming for a value share of 30% for its own brand products (Mdd) against the current 23%. The focus will be on both the premium offering and the low end of the market. On the offering front, the meat and fish department, the bakery and the delicatessen will be strengthened, focusing on ready-made dishes of own production «with the aim of reaching the entire sales network» underlines the director.

On the innovation and digital front, the group collaborates with universities and start-ups on various projects including a machine learning system for managing the space dedicated to promotions developed based on customers’ purchasing habits while artificial intelligence is support in forecasting demand to automate reordering processes and streamline service in supermarkets. In a Pam local, a local store that will open in Milan next year, work is underway to create a point of sale without the checkout barrier on the model of Walmart and Amazon. Control will be entrusted to a network of AI-based sensors: so customers will be able to shop and pay without stopping at the checkout.



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