Italians and the home: only half are satisfied with the domestic situation

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Finally, the desire and aspiration to live “well” often clashes with the need to live within one’s possibilities. Over the past decade the definition of “living well” has expanded to include health, well-being and sustainability. Living within your means means opting for the cheapest solutions, because many people are facing increasing pressure regarding their financial condition and the increase in the cost of living is often perceived as the enemy of choices oriented towards health and sustainability . 25% of people said their ideal home should help them be physically or mentally stronger (compared to 30% global average); 45% of Italians are worried about household finances and disposable income and 27% feel they have no control when they don’t have enough resources to take care of their home.

Artificial intelligence enters the home

Finally, a look to the future: this year’s survey looks at life at home in 2030 and beyond, using predictive research to hypothesize how the shape of our homes and the way we interact with them may change over the years. come. A series of images generated by artificial intelligence brings three possible futures to life, illustrating the new ways we could live and work, but also how our communities and the way we use the planet’s resources could change over time: in the first scenario life at home is based on technologies aimed at individual progress, privacy and the search for new experiences; in the second, technology is viewed with distrust and people rely on group support and community belonging to find a sense of stability. In this world, nature participates in daily life, but does not have a pivotal role; in the third, oriented towards individual control, people are free to explore new experiences, living in greater harmony with nature thanks to technology.

The evolution over the last ten years

In the last decade, life at home has been revolutionized by global and cultural phenomena that have profoundly changed people’s way of living, sometimes progressively, sometimes suddenly and overwhelmingly. For some, even the definition of “home” is no longer what it once was. External events such as climate change, conflict and health concerns, the rising cost of living, the role of technology and social media, have contributed to redefining priorities and choices and their impact has not stopped at the door home.

If from 2014 to 2019 technology has always been judged as intrusive in relationships, during the pandemic it transformed into a precious ally to continue working, studying and communicating with distant loved ones. Today only 17% of Italians think they spend too much time in front of a screen while 22% believe that having access to the internet makes them feel safer at home, a higher figure than having an alarm system, which stands at 15%. .

Ten years ago we counted on activities outside the home to improve our well-being: in 2018, for example, one in four Italians found the ideal space outside the home to have time for themselves and relax. The pandemic has marked a turning point: in the last two years it has been the home that has responded to a growing demand for physical and mental well-being, regaining its centrality. In 2021, 61% of Italians modified their home environments to make room for their favorite activities, creating hybrid and multifunctional spaces and 39% of those who felt comfortable within the home also had positive effects on a psychological level. In 2023, 46% of Italians ranked “the health of the people around me” as the biggest concern in their home life (compared to the global average of 33%).



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