Italian Exhibition Group grows in Asia and acquires three fairs in the food sector

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The growth abroad of the Italian Exhibition Group continues, which began four years ago to bring the group’s main trade fair events to the four continents or create new ones in industrial areas of specialization, as envisaged in the strategic development plan. This time the news concerns the Asian continent: IEG Asia has in fact acquired the food & beverage sector fairs Specialty Food & Drinks Asia, Specialty Coffee & Tea Asia and Food2Go from Montgomery Asia.

A strategic operation, which strengthens IEG Asia’s commitment to contributing to the F&B panorama of Singapore and the Asean markets. The three events will in fact take place simultaneously – from 26 to 28 June 2024 at the Sands Expo & Convention Center in Singapore – and will join the highly anticipated inaugural edition of Sogep Asia, the International Exhibition of IEG’s Artisan Ice Cream, Pastry, Bakery, Coffee and Tea, which will be held in conjunction with the 5th edition of Restaurant Asia, the International Catering and Cuisine Exhibition and Culinary Equipment and Supplies.

In the objectives of the organizers, this merger will mark an important moment for the F&B industry, given that it is a very specialized and concentrated event, in order to satisfy the different needs of the sector, in a single time and in a single place, addressing both to large players in the sector and to start-ups. The convergence of all aspects of the food & beverage world will open up a range of opportunities on the latest trends and innovations also with a dynamic platform for networking and collaboration through meetings, conferences and seminars, masterclasses and demonstrations.

The Singapore event will be strengthened by a “Buyer X” hosted buyer program, designed to facilitate international interactions, partnerships and business opportunities.

Industry operators, exhibitors and visitors will have an experience designed to meet the ever-evolving needs of the F&B landscape.

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